Watch the video to see how Purple, the University of Washington’s generative AI tool, helps the UW community turn ideas into action, securely, responsibly, and at scale.
In this short feature, you’ll see what sets Purple apart for UW work and learning.
Generative AI is reshaping how ideas move from concept to reality. Purple brings that capability to the UW community in a practical, secure way grounded in UW values.
Designed for everyday work and learning, Purple works alongside you, supporting the ways you already think, create, and solve problems.
Why Purple Matters
Purple makes generative AI easy to use across campus. Whether you’re drafting a first pass at a document, exploring data patterns, or jump starting a new idea, Purple is here to support your work. It aligns with the Generative Artificial Intelligence General Use Guidelines. You set the direction. Purple speeds the work.
Learn more about Purple and find support for using this tool.